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Amazon Drops Google in favour of Microsoft
This weekend Amazon have changed the search technology
that powers their own Search engine “A9” –
The search engine is a stand alone search site as well
as being used to power search on the main Amazon internet
retail site.
The A9 search engine was originally powered by Google
has now switched to the new Microsoft Live search technology.
This represents a great coup for Microsoft and the competition
for advertising revenue with Google and Yahoo.
The A9 search engine offers something a little different
from the typical search engine. In addition to search
with Live it also allows the user to search in specific
categories such as Books, Blogs, Movies and Wikipedia
to name a few.
The previous Google search facility was turned of on Sunday
and replaced with the Live search option. It is believed
the contract between Amazon and Google had expired, it
is not known whether any new contract was offered.
Google and Yahoo have created billion dollar businesses
primarily based on advertising revenue generated by providing
search facilities for their users. Microsoft were a little
late seeing the potential in this market and are now working
hard to bring themselves up to speed. The new Live search
technology is the latest advance from Microsoft in their
attempts to challenge Google and Yahoo for supremacy of
the search market.
04/05/06
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